Products featured on our web site in our Marketplace section are tested by members to meet our high standards of quality, comfort and performance. Manufacturers of these products are invited to become sponsors of the Raynaud’s Association.
We encourage manufacturers looking to serve the Raynaud’s community to contact us. As sponsors supporting our organization, companies receive special recognition on our web site, and their products are featured on our social media pages, in our Discussion Forum, in our member newsletter, and in printed materials, pending the level of sponsorship. Sponsor categories are outlined below:
Video Sponsor – $15,000 to $25,000
Video is a very powerful vehicle for promoting awareness of Raynaud’s, and since 80% of sufferers are unaware that their pain and discomfort have a medical explanation, awareness-building is an important role for our organization. We currently have a long-form video and public service announcements (PSA’s) for gaining awareness among patients. While the media for the PSA’s is contributed by local television stations and national affiliates, there is an annual cost associated with distributing the videos and tracking their airings and impressions. One additional opportunity in need of funding is the production of a training video for medical students. Video Sponsors are credited for their support in the long-form videos and receive a license to use the videos for additional corporate applications.
Site Sponsor – $10,000
Site sponsors are featured prominently on our site home page in a custom banner incorporating their logo, along with special recognition across all communications. The banner is often picked up as the key graphic in our social media posts on Facebook.
Guide Sponsor – $5,000
Our 35-page guide, The Cold Facts on Raynaud’s (and strategies for a warmer life) compiles the best of our published materials from our web site, brochures, and newsletters. The guide is promoted in our Awareness Campaign video, is used by other non-profit healthcare organizations to distribute at public health events throughout the U.S., and is available for downloading or to request in print by members, visitors and inquirers throughout the year. The Guide Sponsor receives a credit in the publication, along with photos of their products.
Newsletter Sponsor – $3,000
Frequency is quarterly. This is a highly-engaged audience with open rates more than double the industry average. Sponsors receive recognition inside each publication with a link to their Product Review page that drives shopper traffic to their e-commerce site. All newsletters are posted on the Association’s web site, promoted in social media, and are referenced by visitors and social media followers throughout the year to generate traffic over and above the active mailing list.
Associate Sponsor – $100 to $1,000
A category created specifically for smaller manufacturers to build exposure within the Raynaud’s community and to express their support for our cause.
Our sponsor seals can be displayed on web pages, featured on product packages and included in promotional material for products we’ve tested. Manufacturers looking to incorporate our seals into their packaging or promotional materials should contact us for graphic files suitable for reproduction.