Products featured in our Product Showcase section are tested by members to meet our high standards of quality, comfort and performance. Manufacturers of these products are invited to join the Raynaud’s Association’s Corporate Sponsorship Program.
We encourage manufacturers looking to serve the Raynaud’s community to contact us. All Sponsors receive special recognition on our website, and their products are featured in our Product Showcase and on our social media pages. In addition, Sponsors are recognized in our member newsletter, our videos and printed materials, pending the level of Sponsorship. Corporate Sponsorship categories are outlined below:
Video Sponsor – $20,000 to $25,000
Long-form educational videos and public service announcements (PSAs) are very powerful vehicles for promoting awareness of Raynaud’s. While there is no charge by television stations for airing our PSAs, there is a cost associated with distribution, along with tracking their airings and impressions. Video Sponsors are credited for their support in the long-form videos and receive a license to use them for additional corporate applications. To date, the Raynaud’s Association’s public service campaigns have achieved 800 million impressions and generated $17 million in donated media support.
Raynaud’s Awareness Month Sponsor – $15,000 to $19,500
October is Raynaud’s Awareness Month, and an important time of year to alert Raynaud’s sufferers to prepare for the colder season approaching. Sponsors can be credited in many of our promotional materials, including national press releases, landing pages containing videos, photos, infographics and educational content, plus photo messages displayed in Times Square. Recent press efforts featuring Raynaud’s Awareness Month were picked up by 94 media sites with a potential audience of over 750 million.
Site Sponsor – $10,000 – $14,500
Site Sponsors are featured prominently on our home page in a custom banner incorporating their logo, along with special recognition across our communications. The Raynaud’s Association website generates approximately 200,000 to 300,000 visits annually.
Guide Sponsor – $5,000 – $9,500
Our 35-page guide, The Cold Facts on Raynaud’s compiles the best of our published materials from our website, brochures, and newsletters. It is featured in our Awareness Campaign videos, our Raynaud’s Awareness Month materials, our Google search ads, and are distributed by other non-profit healthcare organizations at events throughout the U.S. The guide is available for downloading or to request in print by members, visitors and inquirers. Guide Sponsors receive a credit in the publication, along with photos of their products.
Newsletter Sponsor – $3,000 – $4,500
Our quarterly newsletter reaches a highly engaged audience with click through rates more than 10 times the industry standard. Sponsors receive recognition in each publication with a link to their Product Review that drives traffic to their e-commerce site. All newsletters are posted on the Association’s website, promoted in social media, and are referenced by visitors and social media followers throughout the year to generate traffic over and above the active mailing list.