Products featured on our web site in our Marketplace section are tested by members to meet our high standards of quality, comfort and performance. Manufacturers of these products are invited to become Corporate Sponsors of the Raynaud’s Association.
We encourage manufacturers looking to serve the Raynaud’s community to contact us. As Corporate Sponsors supporting our organization, companies receive special recognition on our web site, and their products are featured on our social media pages, in our Discussion Forum, in our member newsletter, and in our videos and printed materials, pending the level of sponsorship. Corporate Sponsor categories are outlined below:
Video Sponsor – $20,000 to $25,000
Video is a very powerful vehicle for promoting awareness of Raynaud’s, and since 90% of sufferers are unaware that their pain and discomfort have a medical explanation, awareness-building is an important role for our organization. We currently have long-form educational videos and public service announcements (PSAs) for gaining awareness among patients. While the media for the PSAs is contributed by local television stations and national affiliates, there is an annual cost associated with distributing the videos and tracking their airings and impressions. Video Sponsors are credited for their support in the long-form videos and receive a license to use the videos for additional corporate applications. To date, the Raynaud’s Association’s public service campaigns have achieved 800 million impressions and generated $17 million in donated media support.
Raynaud’s Awareness Month Sponsor – $15,000 to $20,000
October is Raynaud’s Awareness Month, and an important time of year to alert Raynaud’s sufferers to prepare for the colder season approaching. Promotional efforts can include national press releases, graphic landing pages containing videos, photos, infographics and educational content, photo messages displayed in Times Square, plus a partnership with web publishers such as WebMD for guaranteed display and video media placement. Sponsors can be credited in press materials and logo tags on video media placements. Recent press efforts featuring Raynaud’s Awareness Month were picked up by 150 media sites with a potential audience of over 150 million.
Site Sponsor – $10,000
Site Sponsors are featured prominently on our site home page in a custom banner incorporating their logo, along with special recognition across all communications. The banner is often picked up as the key graphic in our social media posts on Facebook.
Guide Sponsor – $5,000
Our 35-page guide, The Cold Facts on Raynaud’s (and strategies for a warmer life) compiles the best of our published materials from our web site, brochures, and newsletters. The guide is promoted in our Awareness Campaign videos, is used by other non-profit healthcare organizations to distribute at public health events throughout the U.S., and is available for downloading or to request in print by members, visitors and inquirers throughout the year. The Guide Sponsor receives a credit in the publication, along with photos of their products.
Newsletter Sponsor – $3,000
Frequency is quarterly. This is a highly-engaged audience with open rates and click through rates averaging 5 times the industry standard. Sponsors receive recognition inside each publication with a link to their Product Review page that drives shopper traffic to their e-commerce site. All newsletters are posted on the Association’s web site, promoted in social media, and are referenced by visitors and social media followers throughout the year to generate traffic over and above the active mailing list.
Associate Sponsor – $250 to $2,500
A category created specifically for smaller manufacturers to build exposure within the Raynaud’s community and to express their support for our cause.
Corporate Sponsor Seals
Our sponsor seals can be displayed on web pages, featured on product packages and included in promotional material for products we’ve tested and deemed potentially beneficial for Raynaud’s sufferers. Manufacturers looking to incorporate our seals into their packaging or promotional materials should contact us for graphic files suitable for reproduction.
