We’re happy to report that our 2025 Raynaud’s Awareness campaign results more than met our expectations and performed well compared to industry standards.
Our press release was picked up by nearly 600 publications – a boost of nearly 30% from last year’s media placements – representing a potential audience of just under 155 million and at the high end of our PR team’s benchmarks (90,000 to 200,000).
In addition to being distributed to national press outlets and Women’s media influencer lists, the press release also resides on an interactive landing page featuring our Raynaud’s Quiz and several video, infographic and educational assets. The press release received nearly 16,000 views, 28% above industry averages.
We also generated excellent engagement, with over 10,000 image and video views, downloads of our guide and click throughs to our resource pages – all exceeding industry standards.
Our Raynaud’s Quiz continues to generate significant response. Since its launch in 2019 it’s generated nearly 275,000 responder visits – over 55,000 of which were generated in this year’s campaign, 7% higher than last year’s record performance!
The strong qu
iz response is largely attributed to our In-App Mobile Ad campaign which was highly targeted against our primary audience for raising Raynaud’s awareness: Women of childbearing age (estimated to have a 20% incidence of Raynaud’s) residing in colder climate markets across the U.S.
The ads prescreened users with the question “Do you suffer from painfully cold fingers or toes in the winter months?” Those answering “yes” were then asked to view our Raynaud’s Awareness video. The ads received a combined 481,000 impressions and over 400,000 video views. Total clicks on the videos and display ads exceeded campaign estimates by 37%.
Traffic to our website also peaked for Raynaud’s Awareness Month – exceeding the previous record number of monthly visitors achieved during last year’s campaign by over 10,000 visitors!
Here’s the link to the 2025 Raynaud’s Awareness Campaign interactive landing page: Braving the Cold: Daily Struggles of Raynaud’s Warriors. More background is available on our blog post Braving the Cold: Daily Struggles of Raynaud’s Warriors announcing this year’s theme.
Once again we owe a special thanks to Ann Marie Catabia for designing this year’s infographic which salutes those Frosties who inspire us with their positive attitudes and warrior spirits!
Kudos to all involved in achieving our positive 2025 Raynaud’s Awareness Campaign results!
