Raynaud’s Awareness Month Campaign Theme:
Breaking The Ice on Raynaud’s

Breaking the Ice

Our theme for this year’s Raynaud’s Awareness Month campaign is “Breaking the Ice on Raynaud’s – Time to Break the Ice on a Cold Condition.”  The focus is on educating the public about Raynaud’s phenomenon and breaking down the stigma surrounding it.

Sufferers know all too well how Raynaud’s is often overlooked or dismissed as a minor inconvenience, yet it can make the simplest everyday tasks like holding a cold drink or reaching in the freezer painful and frustrating. By raising awareness and promoting a greater understanding of Raynaud’s phenomenon, we hope to empower the 90% of sufferers to question their pain and discomfort and encourage them to seek proper diagnosis and treatment. The campaign features our short 5-question Raynaud’s Quiz that encourages fellow Frosties to realize that the painful spasms, color changes, numbness and other symptoms they experience when exposed to cold or stress have a medical explanation and may be worth discussing with a doctor, as early intervention can help manage symptoms, prevent complications, and bring more comfort and warmth into their lives.

Please help us spread the word this October by: Posting the link to our press release and promoting our Raynaud’s Quiz on your social media to pages, starting a Facebook Fundraiser, sharing our Raynaud’s Information Cards, and proudly supporting our cause with stylish Raynaud’s apparel and accessories from our Raynaud’s Store.

By coming together as a community, you’ll help us break the ice surrounding this condition and create a warmer and more understanding environment for all!

Breaking the Ice

 

 

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