Here’s the Times Square Photo for 2021 displayed by the Raynaud’s Association for this year’s Raynaud’s Awareness Month campaign.

Times Square Photo for 2021

We’ve used this photo in the past because it does such a good job of showing the color changes experienced during a Raynaud’s attack.  The caption reads: “Color changes in the fingers are a common marker for Raynaud’s phenomenon.” 

The theme for this year’s Raynaud’s Awareness Month campaign is “Raynaud’s is Far From Rare.”  Raynaud’s phenomenon is one of the most common medical disorders — more prevalent than multiple sclerosis, Parkinson’s disease and leukemia combined — yet most people don’t even know their pain has a name.  It’s a very widespread but little known medical disorder that affects 15 to 30 million people in the U.S.

Unfortunately only a small minority of people living with Raynaud’s seek treatment.  It’s our hope that our Times Square Photo for 2021, along with its use in our press release, on our social media pages and digital ads will help more Frosties recognize that they might have the disorder.  Our Raynaud’s Quiz also features a similar photo and to date has attracted over 40,000 potential sufferers, so we’re making headway!

For more information on this year’s campaign, see our Post:  Raynaud’s is Far From Rare and let’s all do our part to help spread the word about Raynaud’s, not just during October (Raynaud’s Awareness Month), but all year round!

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