Our theme for the 2023 Raynaud’s Awareness Month campaign was “Your Inner Voice May Be Saying It’s Raynaud’s.” Instead of featuring the physical symptoms of Raynaud’s phenomenon, or statistics emphasizing how Raynaud’s is such a widespread medical condition, we promoted the common questions many people with Raynaud’s ask themselves like “Why am I freezing when everyone around me is perfectly comfortable?”
Special thanks to fellow Frostie Ann Marie Catabia for designing this year’s infographic which does a great job of identifying the inner thoughts many Raynaud’s sufferers have asked themselves prior to discovering the cause is actually a common medical disorder.
We’re happy to report that October’s campaign received phenomenal exposure: Our press release was picked up by 366 publications representing a potential audience of over 150 million. That’s over 30% higher than the number of publications featuring last year’s release.
The press release also resides on an interactive landing page featuring our Raynaud’s Quiz and several video, infographic and educational assets. The landing page was viewed by an even larger potential audience of 824 million – this figure is over 4.5 times the industry average. More importantly, our landing page generated phenomenal engagement, with nearly 3,000 click throughs – over 10 times the industry standard, along with above-average shares and downloads.
Our Raynaud’s Quiz continues to generate significant response. Since its launch in 2019 it’s generated over 125,000 responders – over 50,000 of which were generated in this year’s campaign, our strongest performance to date!
The strong quiz response is partially attributed to our newly launched In-App Mobile campaign that prescreened users with the question “Do you suffer from painfully cold fingers or toes in the winter months?” Those answering “yes” were then asked to view our Raynaud’s Awareness video. 
The ads and videos received over 470,000 impressions, with over 400,000 video views generating well above-average completion rates. The resulting click-throughs and time on our site were also well within or above industry standards. These positive results for our first mobile ad campaign are very exciting as it was so highly targeted against our primary audience for raising Raynaud’s awareness – women of childbearing age (estimated at a 20% incidence of Raynaud’s) in colder climate markets across the U.S.
Traffic to our website also peaked for Raynaud’s Awareness Month this year – at over double the number of visitors generated in our history to date!
Here’s the link to the 2023 Raynaud’s Awareness Campaign interactive landing page: Your Inner Voice May Be Saying It’s Raynaud’s.
