Our theme for the 2023 Raynaud’s Awareness Month campaign was “Your Inner Voice May Be Saying It’s Raynaud’s.” Instead of featuring the physical symptoms of Raynaud’s phenomenon, or statistics emphasizing how Raynaud’s is such a widespread medical condition, we promoted the common questions many people with Raynaud’s ask themselves like “Why am I freezing when everyone around me is perfectly comfortable?”
Special thanks to fellow Frostie Ann Marie Catabia for designing this year’s infographic which does a great job of identifying the inner thoughts many Raynaud’s sufferers have asked themselves prior to discovering the cause is actually a common medical disorder.
We’re happy to report that October’s campaign received phenomenal exposure: Our press release was picked up by 366 publications representing a potential audience of over 150 million. That’s over 30% higher than the number of publications featuring last year’s release.
The press release also resides on an interactive landing page featuring our Raynaud’s Quiz and several video, infographic and educational assets.